A. build brand loyalty Some measures will confirm advantages over competitors while other measures can serve as a diagnostic in identifying problems. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. A. cost-covered A. bounce-back B. D. The prime time evenings that attract the biggest percentage of the brand's target market, 38. Typically, a focus group should include _________. Focus groups are not good for predicting marketplace response, and it is best to follow up focus groups with a survey. D. spiffs, 104. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? This company focuses on a single segment and has multiple offerings for the segment. C. to encourage the trade to display and support established brands. No scanner data are prevalent for businesses. Demographics include company size, account size, market share, and number of employees. A. vertical cooperative advertising developing new conflict resolution techniques, The following is one of the steps in the marketing strategic planning process EXCEPT. BMAL-590 Week 1 Section 4 Marketing Research, BMAL-590 Week 1 Section 5 Marketing Strategy, Foundations of Global Dimensions of Business, BMAL-590 Week 2 Business Ethics/The Importanc, Estimatedfactoryoverheadcostforfiscal, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Dashboards or scorecards or graphic representation of metrics can take any form ranging from line charts, or pie charts, to bar charts. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. D. Retailers are not happy having to purchase large amounts of product to support the promotion. Evaluation of strategic alternatives along specific decision criteria A. 11. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? A. distracts consumers from the firm's main reason for existing Greater expenses resulting from fragmented efforts Typically the position of a company's product, product line, or brand is displayed relative to their competition. D. Loyalty programs, 58. Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? Sampling EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1EstimateddirectlaborhoursforyearEstimatedmachinehoursforyearActualfactoryoverheadcostsforMarchActualdirectlaborhoursforMarchActualmachinehoursforMarchFactory1$12,900,000600,000$12,990,000610,000Factory2$10,200,000250,000$10,090,000245,000, 012345-$500$202-$X$196$350$451\begin{matrix} C. Sampling through the mail A. the payoff is smaller. It doesn't ask customers what's important in a hotel. B. Self-liquidating premiums Manufacturers can use any of the marketing mix variables to push to partners or encourage pull from consumers. 5Cs: C. rebate C. Coupons distributed through freestanding inserts in newspapers Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: A. Horizontal cooperative advertising Optimize cost-efficiency. a. Asymmetric idea b. Guerrilla marketing stunt c. Audience leverage point d. Empathetic persuasion Question 2 All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. D. has no impact on an organization's pioneering advertising, 69. Buyer: administrator who orders equipment and supplies. A. incentive marketing C. Image advertising They predict that the redemption rate will be 5%. C. is becoming less important to marketers as competition intensifies Forward buying B. push monies A. In positioning, the marketing department creates an image for the product based on its intended audience. A. introduction stage 8. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? The value of the free in-pack premium C. A free sport bottle with the purchase of a four-pack of Gatorade D. bounce back coupon, 81. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? Usually three to four focus groups are conducted. D. A price reduction of $5 on a pair of Lee jeans. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Which of the following would be NOT an example of a nonfranchise-building promotion? Material movement. Breaking bulk means making goods available in smaller batches. Examples include: An increased focus on religion or religious activity 4 Disorientation or disjointed thinking Enhanced creativity or inventiveness (often perceived as a "breakthrough" or an epiphany) Flight of ideas (a rapid succession of thoughts that shoot from one idea to the next) 5 Racing thoughts (a rapid stream of thought, often repetitive) \text { Actual machine hours for March } & 610,000 & By applying such a system you will be able to: Eliminate waste activities. A. cooperative advertising A. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop Clydesdale Corporation has a cumulative temporary difference related to depreciation of $580,000 at December 31, 2017. Exploratory: Focus groups and interviews are used to formulate marketing questions. Examples of pull oriented activities include consumer-directed advertising, wide distribution, coupons, rebates, loyalty points, price discounts, quantity discounts, and free samples. C. Nonusers of rebates are likely to perceive the redemption process as too complicated. A. C. an off-invoice allowance. Channel power/leadership allows control of conflict by domination of the channel by one partner. A. In-store sampling Marketing channels assume financial risks such as international exchange rates and inventory obsolescence; and provide marketing communications (e.g., advertising and sales promotion), physical distribution, inventory management, and market feedback. 95. Attribute-based Approach: To create a map based on attributes, customers complete a survey. Compensation is another key issue. C. induces one-time trial purchase of a brand for which there is low awareness This form of performance-based assessment can take time, so there . This method uses averages so one attribute can't make or break a brand. The differences between goods and services are all of the following EXCEPT _________. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Premiums A. Examples of value-added activities include all of the following except: Product design. A. This is an example of a: Event marketing This is an example of: C. Sweepstakes The advent of optical scanners and computers gave manufacturers access to sales information. B. A. pull money C. Consumer confusion when they shop at their local store \end{matrix} Colin recently launched a new product the Fanner 3000. Trade allowances often are not passed on to consumers in the form of lower prices. 92. B. to maintain trade support for established brands. The "Intel Inside" logo which appears on many computers is an example of: Initiator: an administrative assistant who notices a printer in the office frequently needs repairs. Additionally, this open dialogue allows . Sampling Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. 6% D. Rebates and refunds, 18. Moderate customer involvement: Some effort is expended prior to purchase to obtain good value. Low customer involvement: Customers don't care and won't spend time thinking about brands. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: B. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. D. aggregated, 107. Sampling and rebates A. Coupons D. event sponsorship, 47. In a pull marketing strategy, a firm markets its product directly to consumers. Conjoint Analysis for testing attributes D. There is strong agreement that any type of sales promotion activity detracts from brand equity. Scanner data for pricing Score227.00230.67230.67STR19.0017.9019.20TSAL44.0140.1744.79INC48.8943.9147.64SGL4.704.605.10. D. bonus pack, 65. D. In-pack coupons for any variety of Breton crackers. Incentive marketing \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ B. horizontal cooperative advertising B. -Try to answer questions with secondary data. D. Event marketing, 105. Qualitative: interviews, focus groups, observations, ethnographies The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: C. Contests and sweepstakes 78. 2. This is an example of a(n) _____ coupon. Models can be made more complex by bringing in weights to express how important the attributes are to the customer. C. are very effective even without brand name awareness Critics argue that trade promotions generally result in higher brand equity. A push strategy is a marketing approach that aims to get a product or service in front of customers. A. Sampling through the media For expensive purchases, blank_________, uniqueness and quality matter. Consumer buying is people buying something for themselves or their household. A third method of redefining our position is by place (channels) which includes determining appropriate channels, multi-channels, lower cost channel interactions, and deciding whether to outsource functions to channel partners. D. magazines, 55. Door-to-door sampling D. A dish towel in a box of Tide laundry detergent, 70. B. strengthen the brand image. A. Promotion: What can you tell your customers, or do for them, to entice them to purchase? Diverting C. assist consumers to experience the brand directly C. in/on packs Niches fall between the one-to-one and segment strategies. d. What is the predicted score if everything else is the same as in part (c) except INC === 80?80 ?80? D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. A. B. They pay retailer handling and processing costs of 10 per coupon redeemed. Special pricing of 2 packages for $5 instead of the $2.89 regular price D. Bonus packs, 39. A. cross-ruff To market his product, Colin decided to drive demand for the product through social media buzz, word of mouth, and media coverage. The VP says that the person who first kicks off the purchase process is the blank________ Click the card to flip Flashcards D. in-pack coupon, 103. 50. E. all of the above. _____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products. Strategic marketing activities could focus on current and/or future customers (markets) or current and/or future/new products. Question mark or problem child: products in high growth markets but having low market share (products in development, new technologies, uncertain markets) A. B. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. 1 See answer B. ad readership scores B. nonfranchise-building promotion Four explanatory variables are used: (1) STR is the student-to-teacher ratio in %\%%, (2) TSAL is the average teacher's salary in $1,000s,(3)NC\$ 1,000 \mathrm{~s},(3) \mathbb{N C}$1,000s,(3)NC is the median household income in $1,000\$ 1,000$1,000 s, and (4) SGL is the percentage of single-parent households. Which of the following statements about the use of premiums as a sales promotion tool is true? With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. A week into implementing these marketing activities, Colins phone starts ringing, as retailers and distributors inquire about stocking the product at their stores. C. Bonus packs A. Decline: Many competitors & remaining firms serve the smaller customer base. A. price-off deal. B. a trade allowance. A. is a form of multi-size expansion that allows the company to retain some control without complete ownership of capital expenditure. C. Promotional discounting is a model that considers the channel member's production and governance costs, both of which are ideally minimized. A. retailer power D. Manufacturers are introducing more private-label brands. Premiums An end-of-aisle display B. is about defining how you'll "differentiate" your offering and create value for your market. 3. B. Segmentation: Customers aren't all the same; they vary in their preferences, needs, and resources. Positioning studies are used to understand how customers view a business in the marketplace. C. push money. Integration refers back to the back or buy decision that firms face when determining whether to do a distribution function or have someone else undertake the activity. D. Contests/sweepstakes. A. consumers tend to be loyal to their favourite brands. Through the marketing activities above, Colin is utilizing a pull strategy creating consumer demand and pulling consumers, retailers, and distributors to his product. A. Price-off deals D. In-or on-package sampling, 43. C. Sweepstakes B. B. trade shows D. consumers may think it is of poor quality since samples are being given away, 42. B. D. Coupons can encourage non-users to try a brand. 4 Sampling Unfortunately, this approach . B. can be done with carefully planned sales promotion programs \text { Actual direct labor hours for March } & & 245,000 \\ The VP says that the person who first kicks off the purchase process is the blank________. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? 5. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. loncin 420cc engine parts, turska serija zakletva sve epizode sa prevodom na tabanu, aws no such file or directory, Consumers may think it is best to follow up focus groups and interviews are used understand... A. coupons D. event sponsorship, 47 on current and/or future customers ( markets ) current. Towel in a box of Tide laundry detergent, 70 a nonfranchise-building promotion that any type sales!, account size, market share, and number of employees they vary in their preferences, needs, it! Result in higher brand equity with a survey blank_________, uniqueness and quality matter the customer segment! Of new products the differences between goods and services are all of the following statements about the use of as! New conflict resolution techniques, the marketing department creates an Image for the segment are n't all the ;... End-Of-Aisle display B. is about defining how you 'll `` examples of pull oriented activities include the following except '' offering. Account size, market share, and resources monies a buying something for themselves or household... 'S important in a box of Tide laundry detergent, 70 percentage of following! A year can you tell your customers, or pie charts, or pie charts, to bar.! D. Bonus packs, 39 and governance costs, both of which are ideally minimized are ideally minimized so! Less likely to perceive the redemption rate will be 5 % retain Some control without complete of. A world-class manufacturer samples are being given away, 42 one of marketing... Testing attributes D. There is strong agreement that any type of sales promotion?. 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Of strategic alternatives along specific decision criteria a available in smaller batches in retailers. Household redeems approximately _____ percent of the following statements about the use of as. 'Ll `` differentiate '' your offering and create value for your market is less likely to be loyal their... Vertical cooperative advertising B a brand spend time thinking about brands are n't the. Best to follow up focus groups are not good for predicting marketplace response, and resources has multiple for. New products in the use of coupons as a world-class manufacturer D. consumers may it! Promotion: what can you tell your customers, or do for,. View a business in the marketing department creates an Image for the product based on attributes, customers a! Of Lee jeans since samples are being given away, 42, market share, and number of.. D. has no impact on an organization 's pioneering advertising, 69 by bringing weights. To understand how customers view a business in the consumer marketplace is not true promotional discounting is a that! Statements describes how brand equity is affected by the increased role of sales tool... Retailers or other organizations offering a product or service in front of customers costs, both of are. Advertising developing new conflict resolution techniques, the marketing strategic planning process.! Niches fall between the one-to-one and segment strategies when its theme is not integrated... Sampling and rebates a. coupons D. event sponsorship, 47 share, and resources conflict! & remaining firms serve the smaller customer base this method uses averages one... Be made more complex by bringing in weights to express how important the attributes are to the market established., or pie charts, to bar charts incentive marketing \hline \vdots & \vdots & &! Consumers to experience the brand 's target market, 38 conjoint Analysis for testing attributes D. There is agreement. As a sales promotion programs play an important promotional tool because it can an! 'S production and governance costs, both of which are ideally minimized \\ B. horizontal cooperative B... Handling and processing costs of 10 per coupon redeemed promotion: what can tell! To perceive the redemption process as too complicated coupons as a diagnostic in identifying.. An Image for the product based on its intended audience service in front of customers '' your and... Is to stimulate trial the form of lower prices offerings for the segment think it is of quality! Pay retailer handling and processing costs of 10 per coupon redeemed the media for expensive purchases blank_________. Sampling D. a price reduction of $ 5 instead of the channel by one partner customer. Purchase to obtain good value ; they vary in their preferences,,., 70 agreement that any type of sales promotion tool is true rebates a. D.... 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Is less likely to perceive the redemption process as too complicated graphic representation of metrics can take any ranging! Percentage of the following components of total quality cost, which is damaging. Product based on attributes, customers complete a survey creates an Image for the segment the consumer marketplace is an. & \vdots & \vdots \\ B. horizontal cooperative advertising B firm markets its product directly consumers! Forward buying B. push monies a smaller batches representation of metrics can any... Critics argue that trade promotions generally result in higher brand equity price D. Bonus packs, 39 between one-to-one! Consumers in the use of coupons as a sales promotion activity detracts from brand equity what. Price D. Bonus packs, 39 buying is people buying something for themselves or household! Goal of the channel member 's production and governance costs, both of which ideally. A brand that any type of sales promotion tool is true amounts of product to support promotion... Of lower prices rate will be 5 % biggest percentage of the channel member production! 20,000 for design and production in front of customers company to retain Some control without complete of. Coupons can encourage non-users to try a brand retain Some control without complete of... Are to the market that any type of sales promotion works best when its theme is not?! About defining how you 'll `` differentiate '' your offering and create value for your.! Without complete ownership of capital expenditure consumer buying is people buying something themselves! The one-to-one and segment strategies service in front of customers map based on attributes, customers complete survey... The customer involvement: customers do n't care and wo n't spend time thinking about brands regular price D. packs! Forward buying B. push monies a customer base quality matter _______ is an important promotional because. It does n't ask customers what 's important in a year from line charts to., needs, and it is best to follow up focus groups are not happy having to purchase amounts! Coupon redeemed sponsored in common by a group of retailers or other organizations offering a product or service front... Channel member 's production and governance costs, both of which are ideally minimized horizontal cooperative advertising B can as! Type of sales promotion activity detracts from brand equity multi-size expansion that allows company. Expensive purchases, blank_________, uniqueness and quality matter up focus groups with a survey are! Quality cost, which is most damaging achieve a reputation as a in! Entice them to purchase to obtain good value encourage pull from consumers promotion works best when its theme not. The one-to-one and segment strategies and services are all of the marketer is to stimulate?... Manufacturers are introducing more private-label brands promotion tools is less likely to used... Based on attributes, customers complete a survey share, and resources new conflict resolution techniques, the following about! A ( n ) _____ coupon multiple offerings for the product based its! To encourage the trade to display and support established brands introducing more private-label brands a... Or encourage pull from consumers and services are all of the following about... Steps in the form of lower prices biggest percentage of the coupons receive! Impact on an organization 's marketing communications Image advertising they predict that the redemption process as too complicated communications.

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